Конкурентни предимства на българските спа туристически обекти
Competitive Advantages of the Bulgarian Spa Tourism Objects

Author(s): Violeta Bashova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: competitive advantages; tourism; spa; Bulgaria; spa & wellness
Summary/Abstract: The increased consumption of “exhaustive” resources in spa tourism is increasing at a rapid rate and is a function of the inexhaustible needs of consumers. It returns in a limited factor provision in the field of spa tourism, which creates the need for new and stimulating concepts in the supply of this type of business. Ccompetition in the field is growing exponentially, which necessitates considering and highlighting the competitive advantages that distinguish spa tourism sites in Bulgaria. The purpose of this report is to research and analyze spa facilities and their offerings, at the national level, to highlight the benefits of competitively successful spa and wellness tourism in seniors.

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