Смарт туризмът в маркетинговото управление на хотелите
Smart Tourism in Tourism Marketing Management

Author(s): Maya Vasileva
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: smart; intelligent tourism; marketing; marketing management; tourism
Summary/Abstract: This article focuses on smart / intelligent tourism as a new and innovative method used in the marketing management in the hotels. The article addresses the issues related to the uses of intelligent tourism in marketing management as a method of attracting tourists, giving competitive advantage to the destination and / or hotel, and promoting products and services.

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