Kak мобилните технологии промениха традиционното хотелиерство (по примера на световни хотелски брандове)
How Mobile Technology is Changing the Traditional Hospitality (Examples of Global Hotel Brands)

Author(s): Ralitsa Grozdeva
Subject(s): Economy, Tourism, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: mobile devices; traditional hospitality; innovations
Summary/Abstract: In recent years, people‘s daily activities have been linked to mobile technology, and as the surrounding world continues to become more digital, the traditional hospitality industry is transformed through digital technology. In view of this, the main focus of the development is to explore technological innovations that increase customer satisfaction and increase the financial performance of organizations in the sector. The report focuses on the use of mobile technology and innovation in all aspects of the service process as a way of dealing with competition and attracting a new breed of customers. The conclusion is drawn towards the use of smart technological solutions in the hotel sector, which should adapt to the rapidly changing attitudes and expectations of customers. Developing in the way that mobile technologies change consumer expectations, traditional hospitality needs to change the way it conducts its business, leading to major improvements and technological innovations.

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