Първият закон за рекламата в България – историческа перспектива и съвременна рефлексия
The first law on advertising in Bulgaria – a historical perspective and modern reflection

Author(s): Kamen Kamenov
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: advertising; law; communication; media; finances
Summary/Abstract: The subject of the article is the first law for advertising in Bulgaria, voted in 1921 during the government of the Bulgarian Agricultural National Union. The political, economic and social reality of the time are taken into account. Presented are its essence and purpose on the base of content analysis. M. Turlakov, minister of finances, has proposed the law. This is an indicative fact for its nature. It pursues fiscal incidence for sure. It is being analyzed as a revenue intention but also as an act legitimizing advertising in a society that is starting to modernize and industrialize. An activity that is under legislation is for sure legitimate and significant. However, there still stands the question, was there real need for such a law. The reference is to now days – how do we deal with reality without such a law.

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