Ново медийно изкуство – онтология и конфликти
New media art – ontology and conflicts

Author(s): Atanas Lozanov
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: newmedia; digitalarts; tiktok; videoart; remixculture
Summary/Abstract: The line: “Good artists copy; great artists steal”, attributed to Pablo Picasso and appropriated by Steve Jobs in a way in 1995. It is the basis of many of the aesthetic and artistic endeavors that engage modern technology. The long and complicated way of the new level of this art was inspired by the future as a human dimension or a framed mind: a blind point of view. Video art and experimental film were only the harbingers of the coming with fanfare reality at the same time when humanity and the machine shall be under a common denominator in all aspects of our well known life. Perhaps, it would be the virtual recipe for our information technology existence or the long-awaited immortality. Let us embrace each other! The new media art is at risk: of ignorance, truly non-understanding of its historical path about the inherited features of protoforms, semantic markers, sensitive and multivisual concepts embedded in their creative code. This deficit requires knowledge of the “alphabet” of the conventional so as to “break it down”, and, in turn, understand, respect, control or improve it. The warm breath behind us… The Fifth Information Revolution is more than palpable under the rule of digital natives. Only if we could appreciate the chronotype power, then we could rule the free will. It is just a matter of waves, digital frequencies and certain DNA art affiliations.

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