Комуникационен дизайн и дигитална журналистика
Communication design and digital journalism

Principles of content organization in a mobile environment

Author(s): Vesselina Valkanova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: communication; design; digital journalism; content organization; mobile environment
Summary/Abstract: The article analyzes the fundamentally important issues that the rapid development of mobile Internet use poses to editors, publishers and designers about the forms of presentation of journalistic content and what transformations of creation and layout are able to be adaptable and profitable in the new environment and for new reception. Because the analog world and its conventions and postulates must be based on smartphones, tablets and the latest generations of technical devices, and the journalistic narrative must change, taking advantage of digitalization and improving its forms of presentation for new platforms. The mobile web, which has been booming since the widespread penetration of smartphones, along with responsive design featuring readable and optically relevant visions on different in size and characteristics visualization ports and end devices, mark the development of online communication in recent years. Navigating users through digital content requires orientation and action in a variable interface, in different virtual spaces, in order to provide access to the desired information.

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