Дигитализацията при управлението на хотели
Digitalisation in Hotel Management

Author(s): Zornica Zlatanova
Subject(s): Economy, Tourism, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digitalization; digital marketing; management
Summary/Abstract: More than ever now, the digital economy is becoming an integral part of all areas of contemporary development and economics. In tourism, ICT is radically transforming the activities of the tourism enterprises. This requires new approaches, strategies and business models in order to maximize potential benefits and opportunities for innovation, competitiveness, profitability and satisfaction of the proposed tourism demand and behavior. In the theory and practice, popular strategies are being implemented, which contribute to the successful implementation and refinement of applications the internet marketing in hotel management. Based on the analyzed aspects of the studied strategies, it is possible to develop programs, which could be implement by marketing managers in order to optimize their management skills by effectively applying the elements of internet marketing.

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