Алтернативните начини на разплащане като възможност за повишаване на продажбите в електронната търговия в хотелиерството
Alternative Payment Methods as an Opportunity to Grow Sales in E-Commerce in Hospitality

Author(s): Alexander Dimitrov
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: e-commerce; alternative methods of payment; online sales
Summary/Abstract: The rapid development of internet technologies in the past few years attracts more and more people to spend their time online. Internet is becoming a preferred place for finalizing sales. At the same time most of the iconic hotels are available online and the guests can check and book them via the Internet. Along with the dynamic development of e-commerce, there are more methods of payment that are available to meet the customer needs. The subject of this report is the alternative methods of payments and the benefits for both sides – customer and hotelier.

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