Значение на кулинарния туризъм за мотивацията на туристите в дигиталната ера
The Importance of Culinary Tourism for Tourists’ Motivation in the Digital Era

Author(s): Yoana Ognyanova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: culinary tourism; digitalization; culinary tourist; behavior; motivation
Summary/Abstract: The scientific report aims to explore the role of digitalization in motivating tourists for culinary tourism. The attention is paid to the specific features of this type of alternative tourism. The opportunities for enhancing the prosperity of the local community are highlighted. The importance of gastronomy for preserving the identity of the culinary destination is indicated. The participation of digital technologies in culinary tourism through thematic websites, blogs and social networks is discussed. The special emphasis is placed on motivating culinary tourists. The author defends the thesis the digital technologies have great importance in the process of motivating tourists for culinary tourism.

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