Обучение на екскурзоводите: национални стереотипи
Education of Tour Guides: National Stereotypes

Author(s): Atanas Kazakov
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: segmentation; tourist market; national stereotypes
Summary/Abstract: In the paper we look upon behavioral characteristics of six important for Bulgaria contemporary and future tourism market segments. This way we hope to make the work of Bulgarian Tour guides a bit easier when they are busy with organized groups or individual tourists.

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