Нов образователен подход към туристическия продукт, адаптиран към новото поколение потребители
New Educational Approach to Tourism Product, Adapted Towards New Generation Customers

Author(s): Darina Suleva
Subject(s): Economy, Marketing / Advertising, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Generation Z; new educational approach; new customers’ requirements; tourism product; classification of social generations
Summary/Abstract: Following the logical time path, new generations are eager to discover and implement the novelties, while other generations deny to accept the continuous innovations and developments. This analysis includes the interrelation between three concept categories – the new generation of customers, adapted tourism product and new educational approach. The adaptation and the new approach respectively should be based on the characteristics of the first concept – the new customers – Generation Z, who represents the largest customer group in the world in 2020.

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