Media Assistance in Serbia: Achievements and Challenges
Media Assistance in Serbia: Achievements and Challenges

Author(s): Davor Marko
Subject(s): Politics, Media studies, Communication studies, Policy, planning, forecast and speculation, Public Finances
Published by: Analitika – Centar za društvena istraživanja
Keywords: Serbia; media; media system; assistance; reforms;
Summary/Abstract: Media assistance programs played a significant role in the development of media system in Serbia during last 20 years. While in 1990s media assistance efforts focused on ensuring the survival of independent media outlets under the authoritarian rule of the Milošević regime, the scope of the assistance expanded after the regime collapsed in 2000, to address a range of issues, such as legal reforms, the establishment of regulatory bodies, the transformation of the state TV into a public service broadcaster, professionalization of journalism, and management of media outlets. However, in many ways the reforms still depend on continuous external support. Hence, this policy brief outlines key challenges to the media reforms, and lists several lessons that could inform the future media assistance efforts in Serbia.

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