BEYOND SPUTNIK AND RT: HOW DOES RUSSIAN SOFT POWER IN SERBIA REALLY WORK?
BEYOND SPUTNIK AND RT: HOW DOES RUSSIAN SOFT POWER IN SERBIA REALLY WORK?
Author(s): Vuk Vuksanović, Srđan Cvijić, Maxim Samorukov
Subject(s): Politics / Political Sciences, Politics, International relations/trade, Security and defense, EU-Approach / EU-Accession / EU-Development
Published by: BCBP Beogradski centar za bezbednosnu politiku
Summary/Abstract: Based on the research findings, it can be concluded that soft power is a major elementof the Russian presence in Serbia. However, the catch is that Russia’s soft power inSerbia is not operating based on the traditional definition of the term, derived from theattractiveness of a political and social model, but rather on the fact that the majority ofthe public in Serbia sees Russia as an alternative to the West, by which it feels betrayed,abandoned and never fully accepted. This has resulted in the enormous popularity ofRussia, which is now a major impediment for Serbia joining the EU sanctions againstMoscow or any overt anti-Russian policies.
Series: Beogradski Centar za Bezbednosnu Politiku - POLICY PAPERS
- Page Count: 14
- Publication Year: 2022
- Language: English
- Content File-PDF
- Introduction
