EXECUTIVE SUMMARY. IMPROVING STRATEGIC COMMUNICATIONS TERMINOLOGY
EXECUTIVE SUMMARY. IMPROVING STRATEGIC COMMUNICATIONS TERMINOLOGY

Author(s): Author Not Specified
Subject(s): Governance, International relations/trade, Security and defense, Politics and communication, Theory of Communication
Published by: NATO Strategic Communications Centre of Excellence
Keywords: NATO; NATO StratCom COE; strategic communications; terminology; efficient communication; precise communication; politics;
Summary/Abstract: The world is experiencing political turbulence. Buzzwords hijack political discourse, preventing, rather than enabling, meaningful critique and discussion. In this contested space it is imperative that NATO member states communicate between themselves in the most precise, efficient, and frictionless way and strengthen the alliance’s understanding and application of Strategic Communications. In October 2017 the Netherlands, one of the NATO Strategic Communications Centre of Excellence (StratCom COE) founding nations, requested a Strategic Communications terminology review project. Over the past year a team of StratCom COE and external experts have been working to streamline and improve the language used in the StratCom community at NATO.

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