Cercetare privind comportamentul, motivațiile și așteptările turiștilor străini care au vizitat o țară din Europa de Est în ultimul an sau care intenționează să viziteze regiunea în următoarele 12 luni
Research on the behavior, motivations and expectations of foreign tourists who have visited an Eastern European country in the last year or who intend to visit the region in the next 12 months

Entrepreneurs in tourism - Pensions in Romania

Author(s): Bruno Stefan, Marin Burcea
Subject(s): Business Economy / Management, Environmental interactions, Marketing / Advertising, Tourism, Identity of Collectives
Published by: Biroul de Cercetări Sociale – BCS
Keywords: tourism;guest house;holiday preferences;tourist services;
Summary/Abstract: The research conducted within the strategic project "Entrepreneurs in tourism - Pensions in Romania" was conducted between December 2011 and March 2012 on a sample of 5,000 foreign tourists who visited a country in Eastern Europe in the last year. He aimed to identify favorite tourist destinations, the motivations for their choice and satisfaction with the services received, knowledge of the decision-making process and factors that influenced the decision to visit Eastern Europe, knowledge of the problems faced by foreign tourists, identification of perceptions and stereotypes. of image regarding the Eastern European and Romanian tourist products and services in particular, establishing the profiles of foreign tourists for the products, services and tourist destinations in Romania.

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