Езиковите норми и прагматичната функция на речта
The article presents study on the specifics of linguistic normativity as a codifier, the fields of application of the codifier in contemporary communicative discourse, and conclusions about the flexibility and necessary direction for language adaptability. The aim is to highlight the necessary interaction between language normativity and the pragmatic function of the communicative act. These peculiarities are perceived by the distinct differences in the functioning of the language in different time ranges - from Liberation to modern times. Examples of stylistic analysis of means of influence are drawn from political speeches, which are evidence of developments in the language. The influence of the socio-political factor on dynamic linguistic variability is highlighted.
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