Internetowe public relations
Autor naświetla zagadnienie, jaki wpływ na public relations mają cyfryzacja mediów i rozpowszechnienie komunikacji internetowej (w tym przez media społecznościowe).
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Autor naświetla zagadnienie, jaki wpływ na public relations mają cyfryzacja mediów i rozpowszechnienie komunikacji internetowej (w tym przez media społecznościowe).
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This paper presents the conclusions of the study on the impact of ORA USARB Institutional Repository and the Digital Library at Alecu Russo Balti State University. The study was conducted on the basis of the Questionnaire which contained eleven questions as a method of collecting research data and analyzed through Google Docs. The respondents represented 4 faculties:Faculty of Philology, Faculty of Exact, Economic and Environmental Sciences, Faculty of Educational Sciences, Psychology and Arts, Faculty of Law and Social Sciences.The study revealed the satisfactory use of USARB's own open resource resources: Open Recearsh Archive (ORA USARB) and the Digital Library by the university community and beyond, the integration and recognition of the Institutional Repository in the global information structure. Also note worthy are the efforts of the USARB Scientific Library Virtualization Services Group and the Center for Cultural Events to promote information seminars, Information Literacy courses, educational events to demonstrate the advantage and increase open access.
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Information society in our days displays digital transformation from both individual and organizational perspectives which explores the challenge of creation and the need for transversal competencies to fit into changing world and state policies within strategic intelligence decisions in upcoming years. The aim of the paper is related to strategic objectives emerging within public discourse in the case of the National Library of Lithuania determining the relation of public communication to strategic guidelines emerging during the process of such communication and collaboration and other important key transversal competencies. Information society in our days displays digital transformation from both individual and organizational perspectives which explores the challenge of creation and the need for transversal competencies to fit into changing world and state policies within strategic intelligence decisions in upcoming years. The aim of the paper is related to strategic objectives emerging within public discourse in the case of the National Library of Lithuania determining the relation of public communication to strategic guidelines emerging during the process of such communication and collaboration and other important key transversal competencies
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In September 2015, after more than three years of negotiations and intense involvement of several stakeholders, including the International Federation of Library Associations and Institutions (IFLA), the member states of the United Nations adopted the post-2015 Development Agenda. Goals, Transforming our world: The 2030 Agenda for Sustainable Development. This paper reflects on IFLA's key steps, importance and national advocacy to include access to information, universal literacy, public access to Information and Communications Technology (ICT) and cultural heritage in the UN 2030 Agenda.The paper also discusses the role of skills and practices of impact assessment in evidence gathering and advocacy processes on BŞ USARB's alignment with the UN 2030 Agenda.Relevant approaches, methods and tools for impact assessment of the Library's set of SDG activities are examined.
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The article reflects the most important forms and methods of document communication used in the USARB Scientific Library. It is argued the application of new forms and methods of valorization and promotion of the Library’s collections at a distance,which offer amazing possibilities to satisfy users’ requests under the most favorable conditions and circumstances.
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The article substantiates the need to create conditions for depositing, registration, storage, and provision for the use of electronic documents distributed on the Internet. Their belonging to the national documentary heritage has been proven. The difficulties in depositing network resources are shown. The uncertain prospects for the creation of a national electronic archive in the country are outlined.
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