Development Of Successful Long-Term Relations With Participants In The Supply Chain As The Function Of Increase In Customer Satisfaction
Development Of Successful Long-Term Relations With Participants In The Supply Chain As The Function Of Increase In Customer Satisfaction

Summary/Abstract: Consumer behavior in today’s environment is subject to more frequent changes in the expression of sympathy for the products and services they consume. Because of these changes, participants in the value supply chain are forced to rethink their strategies and usually focus more efforts on creating quality long-term relationships with customers, but also with those who find themselves on this path of value delivery. The purpose of this paper is to highlight the importance of creating good long-term relationships with customers, and with other participants in the supply chain value to the end user. The aim of this paper is to highlight these relations as potential means of improving the overall operations of the participants in today’s market. At the same time, it is assumed that precisely this ability is a necessity for those who want to expand their business, but also to maintain a successful position in the global environment. In addition to customer relationships, this paper will discuss the relations with partners and the public, with a special focus on the importance of relationships with employees. The above concerns will be placed in the context of relationship marketing and the importance of customer satisfaction will be discussed in more detail in terms of internal marketing.

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