Evolution Of Marketing: From Product Up To Employment
Evolution Of Marketing: From Product Up To Employment

Summary/Abstract: Although the marketing concept is relatively long, yet not all companies facing the market, or finding ways to increase customer satisfaction, but they often turned to their own needs and possibilities of making the decisions on outdated concepts in formulating their business philosophy. However, more frequent changes of conditions in the global marketplace are forcing participants adjust to the changes in business philosophy with a focus on creating stronger and longer-term relationships with customers. After a brief consideration of the characteristics of previous concepts of marketing, this paper will present the current trends to develop marketing that are connected to each other and largely based on modern information and communication technologies. In this context, we emphasize the importance of relationship marketing as a concept that enables new market opportunities.

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