Forming The Competitiveness Of Postal Organizations In Russia
Forming The Competitiveness Of Postal Organizations In Russia

Summary/Abstract: The achievement of competitiveness is the most important strategic task of any organization. Nowadays the level of competition grows in all markets of postal services in Russia, including such traditional post services, as subscription and delivery of letters and parcels. The state postal operator is the only organization, capable to provide postal services in all the territory of Russia. Russian Post needs the actual model of the financial and economic management. The purpose of this study was to develop a methodology of forming the competitiveness of postal organizations. To achieve the objective of the study it was necessary to solve the following problems:to define features of the market of postal services in Russia, to develop a methodology of forming the competitiveness of postal organizations, to define a real and predicted consumer demand for services of Russian Post and to compare expected volumes of Russian Post’s services on dynamic ranks of data and ranks of data on regions. The analysis by the proposed methodology helped to predict the volume of postal servicesfor 2013–2014 years and to prove the directions of the postal organizations’ development. This methodology can be used not only by postal organizations, but also by the organizations of any sphere of the economy, by lectures while preparing training courses.

• Details
• Contents