STATISTIČKA ANALIZA BANKOOSIGURANJA
STATISTICAL ANALYSIS OF BANK INSURANCE

Summary/Abstract: Bancassurance is an interesting connection between an individual insurer and a certain bank with the aim of making higher profits. Increased product sales, along with reduced sales and marketing costs, achieve synergistic results of certain comparative advantages of each associate, which makes them both more profitable and efficient. Most often, this channel is used for the sale of life insurance with bank loans of various types, then accident insurance, policy fund, etc. The time of strong personal spending entails an increase in loans to citizens, and in that situation, bank insurance comes to the fore.

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