Auditive Space as an Information Channel
Auditive Space as an Information Channel

Summary/Abstract: Popularity of the auditive media channel is again very high. It reached back its own attractivity level also thanks to new technologies (digitalisation) and relatively unlimited availability of the Internet. Development in technologies brought a new option - uploading media content on a publicly available online archive. Time management and efficiency as the motto of the modern world also caused the younger generation to be a great target for auditive media. Innovations in media redefined the auditive media channel and formed a new product - podcast. Nowadays we already distinguish the amateur and professional field of podcasting. Aim of the authors of the article is to point out selected advantages and limitations of this unique information channel in the context of the needs of today's media market, and describe the tools and practices influencing quality transmission of information through the media channel. The article also offers a functional categorisation of auditory means of expressions, which reflects the current auditive and audio-visual practice. Moreover, the authors define several socalled parasitic signal issues often present in amateur media products as well as they offer functional and simple solutions in this very topic.

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