CIRCULAR ECONOMY AND THE ENVIRONMENT WITHIN RTVS NEWS COVERAGE
CIRCULAR ECONOMY AND THE ENVIRONMENT WITHIN RTVS NEWS COVERAGE

Summary/Abstract: Protection of the environment and measures intended to mitigate human impacts on the environment resulting from technological advancement; a consumer lifestyle and the wasting of resources of all kinds are topical issues in society, both globally and locally. This issue particularly resonates among the younger generation, whose members are more actively engaged in it. A healthy lifestyle, recyclable products and volunteering are priorities for them. The governments in countries and communities are calling on companies to make more efficient use of all resources, including wastes, which are generated during production and waste at the end of a product’s life cycle. The model of a circular economy is based on these foundations. The basic principle is making the maximum possible use of every resource. Media plays an important role in communicating this issue and in forming opinions and attitudes. The author of the study decided to investigate how the public television broadcaster RTVS performs its function in connection with the issue of the environment and the circular economy. Focus was on analysis of a year’s worth of broadcasting of pure news and news and current affairs programming and specific analysis of reports focused on environmental issues within this programming. The reports themselves were classified into individual categories based on defined criteria. An overview of the categories, topics they contain and information related to the analysis are provided in the paper as well.

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