Establishment Of Procedures In The Creation Of Extended Multimedia News Reports
Establishment Of Procedures In The Creation Of Extended Multimedia News Reports

Summary/Abstract: The authors deal with the issue of transformations and the establishment of news journalism genres in the online media environment, with a focus on extended multimedia news reports.They emphasise that the technical and technological platform of online media creates fertile ground for the modification of genres sourced from conventional media. According to them, themulti-platform essence of online media and the hybridisation trend in genre-based approaches are a suitable foundation for the formation of extended multi-platform news. They raise the question of whether it is possible at the end of the second decade of the new millennium to formulate a premise under which an extended multimedia news report has specific typological characteristics and established creative procedures. They reach a clear conclusion based on qualitative analysis completed on a selection of extended multimedia news reports from the portals sme.sk and pravda.sk. They state that it is appropriate to talk about a stable structure as well as established procedures in the creation of extended multimedia news reports.

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