THE CONVERGENCE OF TRADITIONAL AND INTERNET MEDIA - CHALLENGES AND PITFALLS
THE CONVERGENCE OF TRADITIONAL AND INTERNET MEDIA - CHALLENGES AND PITFALLS
Author(s): Hana PravdováSubject(s): Media studies, Theory of Communication, Social Theory, Sociology of Culture, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: classical media; convergence; interactivity; internet media; mainstream; multi-platform media; online media; remediation; web media;
Summary/Abstract: The study focuses on the issue of the convergence of traditional and internet journalism. The author presents various challenges but also the pitfalls of this process, which significantly affect the level of the contemporary media culture. At the same time, she draws attention to the terminological confusion that reigns within the status and production of differently oriented media acting in the Internet environment. She presents also the issue of the remediation; however, she identifies it as part of the process of the convergence of traditional and internet media. She considers the phenomena of the interactivity and internet environment mainstreamization as the most visible pitfalls and questionable processes in the context of the media convergence.
Journal: Marketing Identity
- Issue Year: 4/2016
- Issue No: 1/2
- Page Range: 346-354
- Page Count: 9
- Language: English
