The collective mentality of cybernetic culture
The collective mentality of cybernetic culture
Author(s): Hana PravdováSubject(s): Social psychology and group interaction, Social development, Crowd Psychology: Mass phenomena and political interactions, Social Informatics, Sociology of Culture
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Collective mentality; Cybernetic culture; Cybernetic space; Society; Technological determinism;
Summary/Abstract: The paper explores the issue of the formation of collective mentality that emerges based on the influence of cybernetic culture. The author argues that recent developments have led to new technical and technological innovations in the field of communication practices. Due to their influence, there have been changes in the mode of social interactions among both individuals and groups, the perception of temporal and spatial factors, and the way information is processed. These factors, the author asserts, significantly affect the development of a new collective mentality that has been emerging under the influence of cyberculture and may have fatal consequences for the individual as well as society as a whole.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/1
- Page Range: 198-205
- Page Count: 8
- Language: English
