Pragmatical rules for success in persuasion
Pragmatical rules for success in persuasion

Summary/Abstract: The study reveals how to be successful, how to make friends, how to become influential, which are desires, goals for most of us. There is no manual, no theory, only rules, principles which work like a spell. From Aristotle to the present day we have been looking for the path to success. Persuasion through its mechanisms, strategies and methods, constitutes a way to success. The presentation of these rules, as structure, is based on the concept of "The Magical Number Seven, Plus or Minus Two" by psychologist George Miller. These rules have been tested in practice, and became the golden rules for those who strived for success. G. B. Shaw remarked: "No one will ever learn what is taught" - learning is an active process, we learn as we act, and only applied science remains in mind. Napoleon Hill said, "Persuasion is the magic ingredient that will help you to forge ahead in your profession or business — and to achieve happy and lasting personal relationships." As we all know, persuasion is the skill of the ultra-prosperous. It is how people gain power and influence. It is how people create staggering wealth — how businesses thrive, how books are published, how properties are purchased, and how Web sites sell millions of dollars worth of product. Persuasion is the life-blood of powerful and effective day-to-day living. The art of persuasion is what makes the world turn (Hill, 1928).

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