Types of interactivity versus performativity
Types of interactivity versus performativity

Summary/Abstract: The aim of this paper is to show a trend in contemporary art which comes from the development of interactivity, including performativity which is related to it. Interactivity is approached in a methodological manner with a variety of features inherent in the artwork. Therefore, we talk about interactive structure. However, performativity is interpreted as a quality feature related to the progress of the aesthetic experience, e.g. due to the deciphering of the content in the work of art. The two abovementioned processes reveal the subject/object nature of the interaction between viewers and the object of art, which contributes to establishing a dialogical relation and the possibility to start a negotiation process between the recipient and the work of art. This form of dialogue is developed by the specific nature of the interactive structure which has been earlier prepared in the creative process to express the content intended by the artist. This dialogue may be intimate, but it may also refer to highly controversial political or social issues, or include a broadly understood cultural dimension, though such a debate shall always preserve cognitive values.

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