Madka i madkizm. O stereotypizacji w „antymadkowych” społecznościach internetowych
‘Madka’ (welfare mother) and ‘madkizm’ (being a welfare mother). On stereotyping within ‘antymadkowych’ (anti-welfare mother) online communities

Summary/Abstract: This article aims to introduce the mechanisms of a modern stereotyping process as illustratedby the case of the madka (welfare mother) stereotype and more broadly understoodmadkizm (being a welfare mother), the origins of which are internet-based. The source of both relate to internet groups/communities referred to as ‘anti-madka’, which reproducethe content (messages) referring to simplified and one-sided mental representations of thissocial category. The research material comes from empirical reconnaissance conductedamong members of closed groups and on public Facebook pages devoted to the issues inquestion. For analytical purposes, a sub-corpus including 500 screenshots was developed,key lexical and semantic areas were indicated, frequency lists were created within themand meanings were interpreted within main profiles (biological, social, psycho-emotional,living-related, religious). Research has revealed the repetition and schematisation of thecontent referred to as madkowy (madka-related), whose dissemination by anti-madkacommunities was accompanied by ludic motivations. The present article discusses theindicated phenomenon in linguistic and socio-cultural terms.

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