Reklama a obraza uczuć religijnych
Advertising and Offending Religious Feelings

Summary/Abstract: Advertising – it has become a part of the environment, it has become an indispensable element of everyday functioning. It takes various forms, from television advertising, through radio advertising, to press advertising. Entrepreneurs compete in focusing the attention of the widest possible group of potential customers. The unloved development of competition is pushing the boundaries – more and more spheres of life are used in advertising spots. One of the spheres that the advertisement has repeatedly referred to is that of spirituality and faith. In this paper, the focus will be on the consideration of advertising in relation to offending religious feelings. First, the concepts of advertising and images of religious feelings were defined. Then the possibility of offending religious feelings through advertising was analyzed. In order to complete the whole and give the study a practical meaning, the author supplemented this analysis with examples of advertisements related to the sphere of spirituality and assessed them in terms of images of religious feelings.

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