O STOSOWANIU DEFINICJI POJĘCIA REKLAMY NAPOJÓW ALKOHOLOWYCH W KONTEKŚCIE ZAKAZU REKLAMY NAPOJÓW ALKOHOLOWYCH INNYCH NIŻ PIWO
ON THE APPLICATION OF THE DEFINITION OF THE CONCEPT OF ADVERTISING ALCOHOLIC BEVERAGES IN THE CONTEXT OF THE BAN ON ADVERTISING ALCOHOLIC BEVERAGES OTHER THAN BEER

Summary/Abstract: Today, almost everything from goods to services is advertised. However, there are categories of products that, due to their special importance for the health or life of people, require special legal regulation. One such product is alcoholic beverages, the rationing of which has been present in the Polish legal system for more than 20 years. However, despite the above, the legal regulations on the advertising of alcoholic beverages still raise many problems, especially practical ones. This article examines one such problem – the relationship of the definition of the concept of advertising of alcoholic beverages to the ban on advertising alcoholic beverages other than beer. The research carried out in this regard has made it possible to point out that the legal definition of the concept of alcoholic beverage advertising strongly deviates from the general functions and purpose of advertising, as a result of which it leads to vagueness and ambiguity in qualifying a given activity as violating the ban on advertising alcoholic beverages other than beer.

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