Media in Global Process
Media in Global Process

Summary/Abstract: Media are currently very powerful and have a great influence on formation of opinions, attitudes, and lifestyles. The essence of power lies in the fact that they participate in socialization of an individual, their inclusion into society, in informing the individual and thus shaping the society and relationships. Thanks to media, we are able to get to important information that we need; they are a source of numerous information that we are receiving from everywhere and in various forms. Media and their continual development, and, naturally, the closely connected technological progress, lead us to the topic of media globalization. Globalization has a strong influence on media and the consequent impact of media content on percipients. The most visible effect of globalization is the vast communication. The advent of newspapers, magazines, internet, and television has significantly improved the spread of information and has helped people around the world to become interconnected. This influence has its disadvantages but, on the other hand, also advantages. In the study, through theoretical sources, we describe terms such as media and globalization and, on the basis of theoretical evidence, analyze their intersection and influence of media on the process of globalization.

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