Digital games as an integral part of the online presentation of TV channels for children and adolescents
Digital games as an integral part of the online presentation of TV channels for children and adolescents
Author(s): Norbert Vrabec, Marija HekeljSubject(s): Media studies, Social Informatics, Film / Cinema / Cinematography
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Digital games; Kids‘TV channels; Programmes for children and adolescents; Thematic focus of games;
Summary/Abstract: The report deals with the specifics of digital games that are part of the online presentation of TV channels for children’s and adolescent audience. The aim of the study is to find out the current offer of games and to categorize the acquired data from the point of view of thematic focus of games, their age suitability, language version, and the interconnection of digital games to TV shows and films that are offered by the particular TV channel. The method used in this study is a quantitative research focused on the digital games available on domestic and foreign TV channels which are available at Slovak operators of re-transmission in cable distributive networks. The purpose of the report is also to present selected analytical data dealing with the conversion rate of web sites of these TV channels.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/1
- Page Range: 426-436
- Page Count: 11
- Language: English