DATA JOURNALISM AS A TOOL TO INCREASE MEDIA LITERACY AMONG MEDIA PROFESSIONALS
DATA JOURNALISM AS A TOOL TO INCREASE MEDIA LITERACY AMONG MEDIA PROFESSIONALS

Summary/Abstract: Data journalism is an extremely current trend providing a whole new dimension to the journalistic profession and at the same time represents a major challenge for the development of future media professionals. This phenomenon is also a response to many challenges that journalism faces in the age of digital media. Articles based on text and photographs only are becoming less and less attractive to the reader. Info graphics becomes the cornerstone in the media aimed at challenging the audience. It is possible to transform the seemingly boring data into visually very interesting as well as content-saturated media texts. They allow the reader to get a really comprehensive look at the issue. This fact alone is beneficial to the increase of media literacy among the audience. The aim of the articleis to introduce briefly the contextual factors of data journalism and examine how this phenomenon fundamentally reshapes the existing routine form of journalistic work. We point out that data journalism approach eliminates the subjective view of a journalist and forces him to work with verifiable facts and not merely with feelings, speculations and presumptions.

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