Metodologické východiská výskumu celebritizácie Mariana Kočnera v slovenských médiách
Methodological Basis of Research into the Process of Celebritization of Marian Kočner in the Slovak Media

Summary/Abstract: The study is a methodological introduction to the research of the celebrity status of Marian Kočner in Slovak society in terms of qualitative and quantitative approaches. From a qualitative point of view, it focuses on describing the possible influence of media framing on the process of celebritization (first part), as well as on answering the question of whether the person of Marian Kočner meets the definition of a celebrity (second part). Finally, the third part explains how quantitative analyses can help to draw qualitative conclusions.

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