(V čom) sú médiá náboženstvom?
Media As Religion: Key Drivers and Challenges

Summary/Abstract: In the more recent scholarly literature on media, pop culture or celebrity studies, there has been a growing tendency to identify media, stardom and other pop culture forms of cult with religion. An increasing number of concepts have sprung up such as “media as religion” or “stardom as religion”. The primary aim of this paper is to examine whether there are essential intrinsic similarities between religion and media. To answer this question, we have examined the structural similarities between media and religion (by comparing their use of ritual and liturgy; emotions; cosmology; myth and archetype). We came to the conclusion that media religion is a non-theistic religion without God, with an exclusive emphasis on social cohesion. The absence of verticality, lack of transcendence to eternity as well as the non-existing relationship with God as a person – have determined the remaining partial conclusions presented herein.

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