PREZENTIRANJE RADA JU MUZEJ GRADA ZENICE KROZ MEDIJE /2011-2021/
PRESENTING THE ACTIVITES OF THE PUBLIC INSTITUTION MUSEUM OF THE CITY ZENICA THROUGHOUT THE MEDIA

Summary/Abstract: Presenting the work of institutions, which have the cultural significance, is a key segment for the primary purpose of the institution itself. Without a good presentation through the media and informing the audience with the contents and activities, neither the primary function of these institutions can be satisfied. This paper deals with the presentation of the public institution Museum of the City Zenica in the past ten years through the media and it provides guidelines on how and in what way to bring in the museum's activities as close as possible to visitors and the public. The reason for writing such a topic lies in the fact that cultural institutions in Bosnia and Herzegovina are in an unenviable position and it is necessary for the future times to modify and adjust the presentation in the area of media in order to reach as many visitors, and thus the activities themselves would resonate among the audience.

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