Çalışan Sesi ile İşveren Markası İlişkisi: Karmaşık Devamlılık ve Farklılık Algısının Ardışık Aracılık Etkileri
The Relationship between Employee Voice and Employer Brand: The Serial Mediation Effects of Presenteeism and Diversity Perception

Summary/Abstract: Purpose – The main purpose of the research is to examine the relationships between the variables of employee voice, presenteeism, employer brand and diversity perception in the sample of employees of an organization operating in the logistics sector in Ankara. Design/methodology/approach – The research model was created on the sequential mediation effects of presenteeism and diversity perception variables in the relationship between employee voice and employer brand perception. The research was carried out in April-May 2021 with the participation of 336 employees of an organization operating in the logistics sector, which is reached by convenience sampling technique. Findings – According to the results of the analysis, based on the Model 6 of Hayes (2018), serial mediation effects of both presenteeism and diversity perception were found on the effect of employee voice on employer brand. Discussion – Effective management of issues such as employee voice, presenteeism, employer brand and diversity perceptions provide benefit to organizations in focusing on their core competencies. In this context, organizations should always keep in mind that good ideas can come from every employee, regardless of hierarchical level. Considering the almost impossibility of eliminating situations such as presenteeism, employees and organizations need to adapt to each other in terms of unbounded virtues such as trust, justice, goodwill, honesty, and empathy. Whether an organization employs or not, it should strive to benefit everyone, from the individual to the society, by approaching diversities with a feeling of empathy. To sum up, it is certain that all “good” things done for and on behalf of employees will strengthen the employer brand perception.

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