Przesłanki i przejawy elastyczności przedsiębiorstwa – studium przypadku sklepu internetowego
Premises and measures of enterprise flexibility – a case study of online store

Summary/Abstract: The paper takes up the question of enterprise flexibility. In terms of unpredictability, discontinuity and complexity, firm flexibility is an important component of building competitiveness and business performance. This article aims to indicate the importance of doing flexible measures to stimulate company development. The first part of the paper is devoted to the analysis of business need for flexibility (particularly pertaining to online businesses). The second part of the paper concerns the analysis of an e-shop case study. Studies on this theme have focused on the identification of measures to improve the flexibility of the organization, which could also be inspirations for other online stores.

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