Zarządzanie zmianą w jednoosobowej działalności gospodarczej operującej w przestrzeni wirtualnej
Change management in a one-man company operating in the virtual space

Summary/Abstract: The volatility of the environment, as well as creating changes in the company, implies the need for continuous change management. The paper raised the research problem of change management in a one-man company operating in the virtual space, so in the environment of high and unpredictable dynamics of change. The aim of the paper is to analyse the factors that positively and negatively affect the ability to take account of changes in the functioning of a one-man undertaking, operating in the virtual space. Two research methods were applied: the critical analysis of documentation and the method of the categorised interview. Findings show that running an Internet business is bringing challenges on account of the perception and implementing changes. However, on the other hand, automate activities based on software applications, as well as using external services allow for the smooth implementation of the changes even in one-band companies.

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