Strategia a model biznesu – podobieństwa i różnice
Business strategy and business model - similarities and differences
Author(s): Tadeusz FalencikowskiSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: business model; business strategy
Summary/Abstract: In ontological terms, such objects as ”business strategy” and ”business model” are the basis of strategic management. Business strategy is an older object, multilaterally described and explored. A business model is a much younger object, which continues to be recognized. To deepen this recognition it is necessary to determine the relationship between them, which is the aim of this work. Identification and comparative studies allow to determine that they are different concepts, but of the same family, so using them to describe doing business is a logical consequence. The mutual relations established that the business model is the basis for business strategy.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2012
- Issue No: 260
- Page Range: 80-93
- Page Count: 14
- Language: Polish