Kreatywna destrukcja w dynamicznym formułowaniu strategii biznesowej
Conditions of business strategy forming in a hypercompetition situation

Summary/Abstract: The aim of the article is to answer the question: what conditions must be met the employees and people cooperating within the company were willing to start a process of creative destruction in order to seek a market offer more attractive and competitive? The article advances a thesis that: 1) The intellectual capital should be created to a considerable degree by human capital and by relational capital not organizational one, and the latter should be shaped by the processes of socialization. 2) Organic strategic leadership should lead to the appearance of extraordinary talents in the course of making decisions. 3) The work place spirituality should integrate the staff.

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