Співвідношення гендерних трансформацій та еволюції моди
The relationship between gender transformations and the evolution of fashion

Summary/Abstract: The purpose of the article is the formation of a base for fashion research in Ukrainian culturological science. Carrying out a culturological analysis of gender transformations in the evolution of fashion and fashion trends. The methodology of the research is due to the need of using specific culturological methods for the analysis – diachronic and synchronous methods, comparative-historical method, semiotic method. The scientific novelty of the article includes conducting a cultural analysis of the phenomenon of fashion and gender; conducting a semiotic analysis of the fashion industry; identifying the features of the functioning of fashion in the context of the symbolic space of culture. Conclusions. In postmodernism, fashion begins its transformation from a symbolic unit that provides information about certain means to the means of communication that help people realize their own human potential, encourage freedom of choice, self-identification, and self-expression, which is reflected in the gradual leveling of gender and other sociocultural clothes. Modern fashion is beginning to blur the boundaries between social status, gender and age. After all, the transformational processes taking place in society are directly related to the transformation of culture and changes in fashion, because fashion is one of the structural elements of culture.

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