МОДА В КОНТЕКСТІ СИМВОЛІЧНОГО ПРОСТОРУ КУЛЬТУРИ
FASHION IN THE CONTEXT OF SYMBOLIC SPACE OF CULTURE

Summary/Abstract: The purpose of the article is to form a base for researching fashion in Ukrainian culturological science and to complete a culturological analysis of fashion and fashion tendencies in the symbolic space of culture. The methodology of research is defined by the necessity of application of specific culturological methods for analysis – diachronic and synchronic methods, comparative historical method, semiotic method. The scientific novelty includes making of culturological analysis of fashion phenomenon and fashion tendencies, completing semiotic analysis of the fashion industry, and revealing features of fashion functionality in the context of symbolic space of culture. Conclusions. For culturological research, the most important things are primary semiotic principles, which accompany creating and research of costume in the communication process and, in a way, connect the language of fashion with other natural languages. Communication and fashion are connected. From one side, communication intertwines through all fashion practices, is tightly connected with the history of costume, and is one of the main elements of it. On the other side, clothes and costumes have a special place as elements of nonverbal communication in the communication system.

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