УКРАЇНСЬКИЙ ШРИФТ: ВИТОКИ, ЕТАПИ ФОРМУВАННЯ, СТИЛІСТИЧНІ ОСОБЛИВОСТІ
UKRAINIAN FONT: ORIGINS, STAGES OF FORMATION, STYLISTIC FEATURES

Summary/Abstract: The purpose of the article is to highlight the peculiarities of the establishment of the Ukrainian font and analysis of the interaction of formative and figurative features in the retrieval system of national style. The methodology is built according to the general principles of art history of scientific knowledge based on system analytical, complex-historical, formal approaches, and generalization. The scientific novelty lies in the revelation of visual and communicative aspects and artistic and stylistic features of the Ukrainian font within the context of a comprehensive definition of the factors of its formation and development. Conclusion. The perspective of the development of the modern Ukrainian font is outlined, which lies in the assertion of the national component based on the stable foundation of the past, the contradictions of evolution, and the formation of its new forms and models. The special role of the Ukrainian font as a means of visual communication with a high level of perception by native speakers of the Ukrainian language is determined. The positive effect of using accidental fonts in order to embody Ukrainian authentic folk traditions has been revealed.

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