ARTISTIC ASPECTS OF THE DESIGN OF INFORMATION MESSAGES AGAINST COVID-19 Cover Image

ХУДОЖНЬО-ОБРАЗНІ АСПЕКТИ ДИЗАЙНУ ІНФОРМАЦІЙНИХ ПОВІДОМЛЕНЬ АНТИКОВІДНОГО СПРЯМУВАННЯ
ARTISTIC ASPECTS OF THE DESIGN OF INFORMATION MESSAGES AGAINST COVID-19

Author(s): Dubrivna Antonina
Subject(s): Visual Arts, Health and medicine and law
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: information messages; graphic design; visual image; social advertising; coronavirus threat;

Summary/Abstract: The purpose of the article is to identify effective artistic and figurative approaches in the system of designing information messages aimed at increasing the social responsibility of the population for the period of the epidemiological situation associated with the spread of Covid-19 infection. The methodology is based on the general principles of scientific knowledge that correspond to art discourse: system-analytical, comparative, and formal methods, as well as on artistic-compositional analysis, synthesis, and generalization. Scientific novelty. A comprehensive analysis of antiantiquity information messages was conducted. Shaping features and the most commonly used visual images contribute to the formation of adequate behavior, activating the attention of the population to those protected from the effects of coronavirus threats. Conclusions. It is determined that the information messages of antiquity direction created by means of visual metaphors, associations, and comparisons are the most expressive and effective in the context of influence on the target audience.

  • Issue Year: 2021
  • Issue No: 2
  • Page Range: 117-122
  • Page Count: 6
  • Language: Ukrainian
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