Radio Podcasts – New Communication Tool
Radio Podcasts – New Communication Tool

Summary/Abstract: The study is concerned with a new communication format, that is currently used more and more, in Slovakia. Podcasts are starting to be a regular part of broadcasting as well as communication of Slovak media. In this study, we have focused specifically on radios, narrowing our interest to private radios only. We used audience surveys to decide which radios to examine. We tried to address the radios, in Slovakia, with the highest number of listeners. In selected radio stations, we addressed people responsible for the development of new media and thus podcasts. In the form of semi-structured interviews, we found out how and for what purposes they use podcasts on their radio, how and when they started to produce podcasts and what is their strategy for producing or deploying podcasts in the future. We were also interested in the content structure of the podcasts, as well as the extent to which it corresponded to the broadcasting structure of the radio. The aim of this study is to point out the strategies used in creating podcasts on the most listened radio stations in Slovakia.We analyzed the obtained data, using methods such as comparison, generalization, induction, or deduction.

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