Technologies in Marketing - What They Have Brought and What They Can Bring to Us in The Future
Technologies in Marketing - What They Have Brought and What They Can Bring to Us in The Future

Summary/Abstract: Technologies intervene in every aspect of our lives. They bring a change in the way we communicate, produce, spend our free time and also obtain and buy desired goods. It is the purchase of goods that is an activity that every consumer regularly encounters. For some it is a necessary activity and for others a favourite pastime. Purchasing process does not only concern the consumer but also companies, which on the one hand also act as users of the benefits of technology in the purchasing process but are also implementers of technology that affect the entire marketing mix. The aim of the paper is to describe what innovation have brought modern technologies to the components of the marketing mix, namely product, price, place and promotion, what benefits they bring to the consumer and what advantages, disadvantages and risks can consumer expect from modern technologies in the future. The paper also points to the fact that the future of technology in marketing is now and many technologies of the future are already in various stages of their innovation cycle.

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