SHIFTS IN THE BEHAVIOUR OF BUSINESSES DUE TO THE PANDEMIC SITUATION
SHIFTS IN THE BEHAVIOUR OF BUSINESSES DUE TO THE PANDEMIC SITUATION

Summary/Abstract: The pandemic of a new coronavirus - COVID-19, hit the world unprepared. In a short time, it affected everyone and everything around us. Households, businesses, universities and national governments have had to adapt to changes from day to day to protect their health. One of the biggest challenges has been and still is the challenge of maintaining economic activity in compliance with current epidemiological measures. It will also be necessary to respond to changes in the implementation of research and development projects with application output for practice. Of all the actors affected by the pandemic, this paper focuses mainly on businesses that are faced with the challenge of rapidly adapting to the changes they need to make to their micro-environment as well as to the macro-environment. The speed of the innovation process in companies has never been more important than in this period, and companies had to reduce the time between the innovation idea and the implementation of innovation in practice to a minimum. The aim of this paper is to identify the changes that have occurred in the business environment during a pandemic and the changes that companies have had to make in their behavior both internally and externally, and which have contributed to their corporate social responsibility

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