Creative Tourism Product as A Modern Tool for Marketing Communication - Introduction of Instagram Art
Creative Tourism Product as A Modern Tool for Marketing Communication - Introduction of Instagram Art
Author(s): Jarmila Šalgovičová, Denisa Jánošová, Tamás Darázs, Renáta SádeckáSubject(s): Media studies, Business Economy / Management, Sociology of Culture, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Art; Communication; Culture; Instagram art; Tourism marketing;
Summary/Abstract: The article describes the Instagram tourism, which has grown along with the growing popularity of social networks. Instagram tourism understands paper as tourism whose primary purpose is to capture photography. In this case, a visitor to a destination is a person inspired by another photo on social networks to visit the place. A frequent goal of such tourism is a solitary element of art, which in this case acts as a tool of marketing communication. This paper describes the successful adaptations of art in the object of tourism and its subsequent transformation into a tool of marketing communication in tourism. The article describes in detail the various types of such art, capable of losing the object of marketing communication, as well as their effect and values in terms of sustainable development of tourism based on Instagram tourism, as well as positive effects for communities.
Journal: Marketing Identity
- Issue Year: 9/2021
- Issue No: 1
- Page Range: 630-644
- Page Count: 15
- Language: English
